Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Just about the most influential manner houses on this planet. Its global good results was not designed through conventional promoting or mainstream traits, but via a Daring philosophy: obstacle the norm, crack conventions, and Enable originality discuss louder than popularity. This unconventional method became the foundation for CDG’s globally expansion.
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CDG gained Global focus by presenting outfits that rejected traditional Strategies of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and customers early during the 1980s.
This worldwide visibility strengthened the CDG Hoodie identify and captivated faithful customers from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, and also the controversy acquired Global coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/Wintertime selection handled the notion from the persona,[fifteen] the various ways to current a person's self to the whole world. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine with the masculine.
CDG crafted a strong distribution program by positioning its solutions in best luxury retailers like Dover Road Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name access to elite buyers globally whilst preserving its inventive integrity.
In 2017, the business released a whole new fragrance, Concrete, and marked its start while in the US which has a supper curated via the artist and chef, Laila Gohar.
Every single retail outlet was developed as a creative House, improving CDG Hoodie's name for innovation and offering buyers an immersive retail experience.
Together with the increase of online shopping, CDG expanded its achieve by featuring collections via official and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the manufacturer’s id, creating items such as Participate in Coronary heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the globe, helping CDG achieve international mainstream visibility although remaining real to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical displays, usually a lot more like artwork installations than trend demonstrates acquired around the world media coverage, reinforcing the brand name's status for groundbreaking creative imagination.
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The business also creates a line of agendered fragrances, the majority of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[6]